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ICICIDirect Review 2022

Rated 4 stars Rated 4/5 by Top Share Brokers Team
Last updated on: 8-Aug-2022
ICICI Securities Pvt Ltd. Review
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  • ICICIDirect Review 2022 - Quick Summary

    ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced technology platforms like powerful Trade Racer terminal, and mobile trading apps earn the badge of the best broker.


    Rated 4 stars

    ICICIDirect Top Highlight for 2022

    • Largest full-service broker in India, trusted by over 30 Lac customers.
    • Multiple trading and investing products & services.
    • Open a free ICICIDirect Demat & trading account at no paperwork.
    • Multiple brokerage plans to suit every trader and investors need.
    • ICICIDirect NEO, a revolutionary brokerage plan at 20/order.
    • Zero brokerage on equity futures trading.
    • Free ICICIDirect Market App and Trade Racer, powerful trading terminal
    • Dedicated ICICIDirect Money App for mutual fund investment.
    • Award-winning research across equity, derivatives, and IPO reports.

    About ICICIDirect

    ICICIDirect, a part of renowned retail trading and investment service provider ICICI Securities, is counted as the country’s best full-service broker. It has a wide spectrum of trading and investment products including equity trading, equity derivatives, commodities, currencies, IPO, wealth products, mutual funds, bonds, fixed deposits, NCDs, and loans against securities.

    It has a distinctive 3-in-1 account opening feature to allow investors to open ICICI Trading Account, ICICI Demat Account, and ICICI Saving Bank Account. The unique 3-in-1 account provides the flexibility of hassle-free pay-in and pay-out.

    The broker has four brokerage plans; ICICIDirect Prime Plan, Neo flat brokerage plan, I-Secure plan, and Lifetime Prepaid brokerage plan. Its NEO brokerage plan charges Rs. 20 flat brokerage fees on equity intraday, options, commodity, and currency trading while charges Rs. 0 brokerage on futures trading.

    It provides all kinds of trading platforms; TradeRacer trading terminal, website, trading and investing mobile app, ICICI Direct Markets App, and ICICI Direct Money App. Traders can use any of these platforms to experience an unprecedented and simplified stock trading experience.

    The leading full-service brokerage firm offers a wide range of research offerings including market insights; trading recommendations, investment recommendations, and IPO research services.

    To know more, Topsharebrokers here bring an unbiased ICICIDirect Review 2022, covering brokerage charges, account opening charges & process, margin trading platforms, customer care details, and pros & cons.

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    ICICIDirect Brokerage Plan, Fees and Charges

    Rated 2.5 stars Brokerage and Commission Rated 2.5/5

    Worried about high brokerage? Subscribe to ICICIDirect NEO flat discount brokerage plan that allows intraday, options, commodity, and currency derivative trading at Rs. 20 flat brokerage fee while trading in the futures segment is charged with Rs. 0 brokerage.

    Apart from the NEO brokerage plan, ICICIDirect also offers Prime Plan, I-secure plan, and prepaid brokerage plan. The brokerage fee is different across all the plans and users can subscribe to any of these plans based on their choice. Check brokerage charges for all plans.

    ICICIDirect Account Opening Charges

    Trading Account Opening Charges: Free
    Trading Account AMC: Free
    Demat Account Opening Charges: Free
    Demat Account AMC: Rs 300 per annum

    ICICIDirect Brokerage Plan with closest competitors

    Here we are comparing ICICIDirect with its 5 close competitors, who are currently market leader in brokerage industry.

    Broker ICICIDirect 5paisa Zerodha Upstox Paytm Money
    Service Type Full Service Broker Discount Broker Discount Broker Discount Broker Discount Broker
    Brokerage Range Rs. 20 Rs 20 Rs 20 Rs 20 Rs 15
    Account Type 3 in 1 2 in 1 3 in 1 3 in 1 2 in 1
    Equity Delivery 0.55% Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower 2.5% or Rs 15 whichever is lower
    Equity Intraday Flat Rs. 20 per order Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 15 whichever is lower
    Equity Futures Free (Rs. 0 brokerage) Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 15 whichever is lower
    Equity Options Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 15 per order
    Commodity Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
    Currency Futures Flat Rs. 20 per order Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower NA
    Currency Options Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
    Rating
    Rated 4 stars
    Rated 4 stars Rated 4.5 stars Rated 4.5 stars Rated 4 stars

    Other Charges

    • Call & Trade Charges: First 20 call free and Rs 25 there onwards.
    • RMS Auto Square Off Charges: First 20 call free and Rs 25 there onwards.
    • Hidden Charges: Yes

    For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.

    Please refer unique and accurate ICICIDirect Brokerage Calculator


    Type of Account offered by ICICIDirect

    Starting seamless trading and investing journey in the Indian stock market requires you to open an account with ICICI Direct. Read out the important types of accounts offered by the full-service brokerage firm to its customers.

    ICICIDirect 3-in-1 Account

      Open a 3-in-1 account, an integrated platform of 3 accounts including ICICI direct Demat Account, Trading Account, and ICICI Bank account. If you already have an ICICI 2-in-1 means trading & demat account then you can integrate it with your ICICI Bank account. Having a 3-in-1 trading account offers instant fund transfer benefits as funds automatically get credited from your bank account to your trading account.

      If you are a non-ICICI bank user, you can open only a 2-in-1 means a trading and demat account with the broker. ICICI Securities provides free account opening services at zero account opening fees. Its trading account enables you to trade or invest in equity, derivatives, commodities, currencies, IPO, mutual funds, NCDs, fixed deposits, and more.

    ICICIDirect NRI Trading Account

      Likewise, residents, the broker allows NRIs to invest in the Indian market through opening an NRI 3-in-1 account, NRI Demat & trading cum NRI bank saving account. NRIs can open either a Portfolio Investment Scheme, PIS or non-PIS trading account. NRIs can invest in stocks, derivatives, mutual funds, and IPOs on the next-gen trading platforms and tools.


    How to open ICICIDirect Account online?

    Open a demat and trading account with ICICIDirect online in less than 10 minutes for free. The online account activation takes a maximum of 24 working hours, and you will receive login credentials at your respective email address.

    Steps to open ICICIDirect Demat Account Online

    1. Head to the ICICI Direct website.
    2. Click on the “Open an account” option.Zerodha No#1 Broker, Sign Up Now!
    3. Enter your mobile number and enter the OTP.
    4. Let’s enter PAN Card number, DOB, and email ID.
    5. Select the bank account whether ICICI Bank or any other bank and proceed.
    6. Now, link your bank account to the ICICI trading account.
    7. The system will automatically fetch details if you are already a KYC KRA verified.
    8. Verify your identity and upload documents like a canceled cheque leaf and signature.
    9. Add personal details name, gender, marital status, occupation, etc.
    10. Go through the In-person video verification (IPV) for verification.
    11. Complete the digital e-sign process using aadhaar-based OTP.
  • Free Demat Account
  • 100% Free Delivery Trade
  • Online Account Opening
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    ICICIDirect Mobile App and Trading Platforms

    Rated 4.5 stars Trading Platforms Rated 4.5/5

    ICICIDirect has dedicated online trading and investing platforms for traders as well as investors. It provides all types of platforms including a trading website, mobile trading app, and trading terminal to users.

    ICICIDirect Markets App

      The full-service broking firm has a free, easy-to-use, and best-in-class interactive user-interface enabled share market trading app called “Markets App” that allows trading in stocks, F&O, commodities, and IPO. The trading app is compatible with all android and iOS devices.

      The app is loaded with the best analytical tools like advanced live charting, Open Interest graphs on Option Chain, super-fast order placement, eATM feature to get cash from stock selling in just 5 minutes, and provides the best equity and derivatives research. It is a safe & secure mobile app with a biometric login feature and end-to-end encryption.

    ICICIDirect Money App

      Money app by ICICI direct is an investing app in mutual funds, ELSS, Sovereign Gold Bonds, Bonds, ETFs, and insurance plans. The mobile app provides you access to 38+ leading AMCs and even provides expert recommendations and best-performing funds across all categories (equity, debt, hybrid, and ELSS). You must have a Demat account to invest in mutual funds with ICICIDirect.

      Start your paperless mutual-fund investment journey at your fingertips in just a few taps with ICICIdirect Money App. Customers can start SIP with just as low as Rs. 100 per month or invest a lump-sum amount in one go.

    ICICIDirect Trade Racer Terminal

      Trader Racer is a power-packed installable trading terminal offered by the broker. The desktop trading software is a complete package of advanced features like Trend Scanner with pre-defined technical parameters to spot trading opportunities, live streaming quotes, market-depth, bulk and block deals, corporate announcement, advanced technical charting, market heatmap, and research calls, and integrated fund transfer facility.

    ICICIDirect Web Trading Platform

      ICICIDirect has launched an all-new web-based HTML browser-enabled online trading platform with an improved user interface. Customers can access ICICI direct website on any supported browser to start trading in stocks, derivatives, commodities, and currencies and apply for IPOs.

    For detail review of mobile app and download please visit ICICIDirect Trading Platform Review.


    ICICIDirect Trading Pros

    • 100% digital and paperless 3-in-1 account opening facility.
    • Trade on the BSE, NSE, MCX, and invest in other products.
    • Multiple brokerage plans for residents and NRI trading.
    • All kinds of trading platforms across web, app, and desktop versions.
    • Invest in mutual funds for free with ICICIdirect Money App.
    • Expert research calls and recommendations.
    • Sell stocks and get cash instantly with the e-ATM facility.
    • Advanced orders like bracket order, cover order, after market order, and basket order.
    • Place Valid Till Cancelled (VTC) order, valid for 45 days.
    • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
    • Margin funding
    • Loans on securities.
    • Dedicated customer services.

    ICICIDirect Trading Cons

    • High brokerage charges.
    • The broker levies a minimum brokerage fee, which varies across brokerage plans.
    • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
    • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

    ICICIDirect Customer Care info

    Do you need assistance? All doors are opened for you whether it be online or offline as per your choice. Email, telephonic customer care assistance, live customer assistance through Chatbot, ask iCommunity, and Web ticket or chat are the popular online communication channels while offline services are provided through physical branches. It also has a dedicated NRI customer service desk for foreign clients.


    Final thought about ICICIDirect

    Rated 4 stars Rated 4/5 by 266 users

    ICICIDirect is the best full-service brokerage house for both high-frequency traders and investors with high-speed online trading platforms (web, app, and desktop), and multiple brokerage plans. It is also a feasible choice for beginners to trade at Rs. 20 flat brokerage charges, apply for IPOs, and invest in mutual funds online. Further, research offerings and dedicated & reliable customer services make value addition for customers.

    On a quick note, comparison of ICICI Direct Vs Zerodha - "India's largest broker", review evident that not just the 3-in-1 account opening but also multiple flexible brokerage plans, competitive Rs. 20 NEO flat brokerage plan, a dedicated mobile app for trading and investment, trading tips & research, and investment recommendations are the reasons to trade with ICICI Direct.

    Request call back from Zerodha

    Last updated on: 2022-08-08


    ICICI Securities Pvt Ltd. User Reviews

    avatar
    37. Vinay Jain Oct 23 2021 01:50:37 AM Reply
    Charges are very high, Platform is very old.

    Ratings:

    Brokerage - Below Average
    Account Maintenance Fees - Very Poor
    Website Usability - Below Average
    Customer Service - Average
    Overall Experience - Average
    avatar
    36. Madhavan Parthasarathy Aug 27 2021 09:55:31 AM Reply
    STAY AWAY from this company, particularly if you are an NRI. Their online platform is painfully complicated and the customer service is shockingly poor. My so called relationship manager was slow to respond, and when he did, provided false information and pretended HE was doing a favor. Automatic emails from the company had conflicting information, which was infuriating. Most demeaning, an email asking me, and NRI living in the US, to submit proof that the shares I sold were held for the long term, in person, hard copies, while they know I had the account open for 5 years and they could just have looked at the old holding statements. Disrespecting the consumer, and uncecessary bureaucracy iare particularly salient hallmarks of this company.
    avatar
    35. Rajive Sharma May 09 2021 10:36:04 AM Reply
    ICICI direct is the most useless and most complicated website for stock trading. You need a 5 years training course to use it. Their customer support is most pathetic and most of the staff is incompetent. Better use Zerodha or Angel broking.
    avatar
    34. Vipin Jan 07 2021 03:32:39 PM Reply
    Worst broking house with Pathetic platform and illiterate customer care. 90% of the time CC is not reachable. Platform is also not stable and useless.
    avatar
    33. Kritika goswami Nov 05 2019 02:04:03 PM Reply
    Myth of high brokerage is reduced when we choose some good plans and infact in all brokerage companies there''s almost same charges but they are hidden

    Ratings:

    Brokerage - Excellent
    Account Maintenance Fees - Above Average
    Website Usability - Excellent
    Customer Service - Excellent
    Overall Experience - Excellent
    avatar
    32. Kuldeep kumar Apr 30 2019 07:15:39 PM Reply
    PLEASE HELP ME TARMP JI GOD SE KEYA KAAM HAI USE GORAMENT VAHA HAMARE MATA PITA JI HAI ASK KULDEEP KULDIP KUMAR I''M THAT THAT THAT THAT
    avatar
    31. jagmohan sharma Mar 16 2019 01:25:31 PM Reply
    I''m a NRI holding Icici bank account can I open demate account from abroad .I want to convert my physical share in in demate
    avatar
    30. Suriya Raja Guru Selvan Mar 08 2019 01:26:30 AM Reply
    I''''m looking forward to trade using ICICI platform. I''''m an NRI.
    avatar
    29. jiteshjain Feb 20 2019 05:58:55 PM Reply
    Your Message how i start in share market
    avatar
    28. Anil ganpat shinde Feb 17 2019 04:36:40 PM Reply
    How many brokraage